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Hilton West Palm Beach Transforms Into A Pink Sanctuary For Breast Cancer Awareness Month

Hilton West Palm Beach can’t get a certain color off its mind. The resort has converted itself into a pink sanctuary with experiences and collaborations that have never been done before, all in honor of Breast Cancer Awareness Month.

Guests and locals alike can enjoy the hotel’s pink transformation, and all of its offerings, now through Oct. 31 to raise funds for the Real Men Wear Pink campaign, benefiting the American Cancer Society.

The transformation was created by John Parkinson, Hilton West Palm Beach’s general manager, who lost his grandmother, mother and sister to breast cancer.


Parkinson has pledged to raise more than $10,000 in two months by launching four pink rooms converted with pink sheets, pillows, bathrobes, slippers, amenities, pink sweets at turn down and pre-selected wardrobe items from Suitsupply’s “Pink” collection. Rates for the pink rooms begin at $150 per night, and a percentage of the proceeds will be donated to the cause.

The hotel is also offering weekly in-pool movie nights featuring “Pink Panther,” “Pretty in Pink” and more.

Other pink features include all-pink staff uniforms; an illuminated pink lobby and outdoor spaces; a cancer prevention dinner menu at Galley restaurant with pink cocktails, utensils, straws, deecor and florals; a pink pool; and a pink biergarten event featuring rose-tinged beers and flower crowns.

Rose-tinged beers

The breast cancer awareness initiative is a part of District Fit, CityPlace’s and the hotel’s three-day wellness festival in West Palm Beach, being held Oct. 19 to 21, offering over 20 free health and exercise classes, lectures and demonstrations.

For more information, visit hilton.com.

pink rooms

600 Okeechobee Blvd., West Palm Beach; 561.231.6000; hilton.com 

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