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Live Nation's Cruzan Amphitheatre Gets A New Name

Due to the end of a naming rights sponsorship with Beam Global’s Cruzan Rum brand, Live Nation's West Palm Beach outdoor venue will return to its original name: Coral Sky Amphitheatre.


For the past seven years, Live Nation and Cruzan have held an extremely positive and successful marketing partnership and since its opening in 1996, the 19,000 capacity Coral Sky Amphitheatre has entertained over 5.3 million music fans with more than 500 major concerts and festivals.


Currently, Live Nation is in the process of seeking a brand partner to become the new name in title sponsor of its West Palm Beach venue located on the South Florida Fairgrounds.


“This is a great opportunity for businesses and brands who want to speak to the true music lover in all of us and to connect to the South Florida market in a unique way,” said Joe Nieman, Senior Vice President of Venues, Live Nation Florida. “The power of live music offers businesses a great platform to build meaningful connections with consumers and can provide brands with extremely high-profile exposure within the market.”


All business leaders interested in potentially aligning themselves with Live Nation are encouraged to contact Sales Director, Stacey Halpin at 561.793.7167.