Color Is Key For Tanya Taylor's Clothing Company
While some kids grew up coloring in the lines of coloring books, you could say Tanya Taylor developed her out-of-the-box thinking while working on art projects with her mom. The most imaginative project given to Taylor was to repaint her basement however she wanted to. So, Taylor transformed its walls with hand-drawn sketches and splashes of color. She later pursued design after studying finance at McGill University in Montreal, Québec, following that degree by attending Parsons School of Design in New York City.
The 32-year-old, Toronto-born designer strikes balance between business and creativity while running her eponymous clothing company, which she started nearly seven years ago, at her Soho design studio in New York City.
Taylor's collections are inspired by her travels and feature a colorful spectrum of fabrics. Color is often mixed with another favorite: bold prints, which first begin as a hand-painting done by Taylor's team.
Here, learn more about the youthful designer who was recently in town for an appearance at Saks Fifth Avenue at Town Center at Boca Raton.
You launched the Tanya Taylor brand in 2012. What has changed in fashion from then to now?
[It was] less about the customer. It's important for any designer today to know who they are designing for and keep their customer at the core of everything they do.
Tell us about the Pre-Spring 2019 collection.
Our collections always focus on color, print and easy styles that women can wear to feel their best each day. The collection is about mixing and effortlessness. Resort brings together envy green, purple and bright red. Prints are paired with plaids, and pops of leopard can be found throughout the collection. It feels wearable and fun.
You launched extended sizing in 2017, offering sizes 0 to 22. Why was this important for the brand?What is one of your favorite pieces of clothing or accessories?
I love wearing our dresses with mini bags and chunky heels.
What's one piece of clothing every woman should own?
A dress that makes them feel confident.
What excited you most about traveling to South Florida for your in-store appearance at Saks Fifth Avenue in Boca Raton?
Seeing the collection there and meeting our customers. I love to see how different women wear us and make us their own.